How to Create a Checkout Upsell Campaign

Checkout Upsell allows you to recommend an additional product during the checkout process.

1. Open PickPair

  • Log in to your WordPress Dashboard.
  • Click PickPair in the left-hand menu.
  • Open Campaigns.
  • Click + Create Campaign.

2. Choose the Campaign Type

  • Select Checkout Upsell.
  • Click Create Campaign.

3. Name Your Campaign

  • Enter a campaign name for internal reference.
    Examples:
    • Checkout Warranty Offer
    • Last-Minute Accessories
    • Checkout Gift Wrap
  • Click Continue.

The editor includes four steps: Products, Offer, Design, and Rules.

4. Select Trigger Products

Trigger products determine when the checkout upsell will appear.

  • In Step 1: Products, locate Trigger Product.
  • Under Type, choose:
    • All Products – displays the offer for any cart.
    • Specific Products – displays the offer when selected products are in the cart.
    • Category Based – displays the offer when products from selected categories are in the cart.
  • If you select Specific Products, search for and select the products.
  • If you select Category Based, select the required categories.

5. Select the Offer Product

  • Under Offer Product, search for and select one product.
  • This product will be offered during checkout.

Only one offer product can be selected.

6. Configure the Offer

  • Click next to go to Step 2: Offer.
  • Under Discount Strategy, choose:
    • No Discount – sells the offer at its regular price.
    • Percentage – applies a percentage discount.
    • Fixed Amount – subtracts a fixed amount from the offer price.
  • Enter the discount amount.
  • Subtracts a fixed amount from the offer price.

7. Customize the Design

  • Click next Step 3: Design.
  • Expand Addon Display Settings.
  • Enter the Section Title.
  • Enter a short Description.
  • Enter the Badge Text, such as 10% OFF.
  • Choose the checkout position:
    • Before Payment Methods
    • After Payment Methods
    • Before “Place Order” Button
    • After “Place Order” Button
  • Expand Layout to adjust the corner radius.
  • Expand Colors to customize the primary, background, text, and badge/button text colors.
  • Expand Typography to adjust heading, subheading, and font sizes.
  • Review the preview on the right-hand side.

8. Configure Visibility Rules

  • Click next to go to Step 4: Rules.
  • Under Customer Orders, choose:
    • No order-count rule
    • Returning Customer
  • Custom Order Count
  • For Custom Order Count, choose an operator and enter the required number of orders.
  • Select the order statuses that should be counted.
  • Enable First Order Only if required.

9. Configure Advanced Visibility

  • Enable Advanced under the Visibility section.
  • Select the user roles that should see the campaign.
  • Set a View Count Limit if required.
  • Leave all roles unselected to show the campaign to everyone.

10. Set Campaign Priority

  • Adjust the Campaign Priority slider or number field.
  • Use a higher value if this campaign should take priority over other matching campaigns.

11. Schedule the Campaign

  • Enable Scheduling if the campaign should run during a specific period.
  • Set the Start Date & Time.
  • Set the End Date & Time.

Leave Scheduling disabled if the campaign should run continuously.

12. Publish the Campaign

  • Review all settings and the preview.
  • Click Save Draft to save the campaign without activating it.
  • Click Publish Campaign to make the campaign live.

An offer product must be selected before publishing.

13. Test the Campaign

  • Add a matching product to the cart.
  • Go to the checkout page.
  • Confirm that the upsell appears in the selected position.
  • Check the title, description, badge, product image, price, and discount.
  • Select and accept the offer.
  • Confirm that the product is added to the order.
  • Verify that the correct discount is applied.
  • Test the campaign with a non-matching cart.
  • Confirm that the campaign does not appear when the conditions are not met.

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